The road to lifetime supporters isn’t a clearly marked path.
That’s why in Classy’s latest annual report, The State of Modern Philanthropy 2019: Trends in Return Donor Behavior, we revisit the supporter journey, but take you one step further.
Leveraging proprietary platform data from 2017 and 2018, Classy’s data science team explored nearly one million transactions and over 15,000 campaigns to unearth patterns in behavior after a donor’s first-time gift.
Join us for a sneak peek into the report’s key trends and findings. You’ll learn what makes a donor engage with, return to, and ultimately build a more meaningful relationship with your nonprofit.